LAUNCHING
1 OCT 2020
To see how we think, swipeclick right.
We’re a new Swedish brand (so fresh we haven’t even launched yet). We create underwear and sportswear for women and we’ve set out to raise the bar in both worlds.
We carry no backpack. We enter the scene without any old, dusty ideas about women, bodies and underwear design.
We go to extremes to deliver superior function and a sense of freedom.
And we try very, very hard to minimize the impact this effort has on our planet.
Ok, nice words. But now show me the collection, you say. And we will. We launch October 1st. But if that feels far away, sign up here and we’ll keep you posted along the way.
Closely was founded by Tove Langseth and Filip Nilsson, two Swedish creatives. If you want to see what they look like, swipe right. If you prefer not to see what they look like click here.
Yes, you can be a Closely Test Pilot.
swipeclick right to learn more.
We’ve known since the start that we want to work with a big group of smart women and build our brand collectively. Input from Test Pilot will be our most valuable tool. Together we shall make the world’s best underwear.
As a Test Pilot you’re building a new brand from the inside. We’ll try to make it interesting and fun. You’ll be part of the inner circle. We’ll ask for advise and you’ll be informed.
You get a chance to try new products. Both early prototypes and finished garments. Sometimes we have only a few samples. Sometimes we have a lot. In September we’ll hand out 2000 garments. Good start.
You’ll be invited to big and small events. You’ll be the first to know about collabs and launches and you get a 100 SEK (10€) credit when you buy your first Closely bra. And so on.
We’ll let some fresh air into the world of female underwear and sportswear. Want to see how it goes?