To see how we think, swipe right.

We’re a new Swedish brand (so fresh we haven’t even launched yet). We create underwear and sportswear for women and we’ve set out to raise the bar in both worlds.

We carry no backpack. We enter the scene without any old, dusty ideas about women, bodies and underwear design.

We go to extremes to deliver superior function and a sense of freedom.

And we try very, very hard to minimize the impact this effort has on our planet.

Ok, nice words. But now show me the collection, you say. And we will. In June 2020. If that feels far away, sign up here and we’ll keep you posted along the way.

Closely was founded by Tove Langseth and Filip Nilsson, two Swedish creatives. If you want to see what they look like, swipe right. If you prefer not to see what they look like click here.

Yes, you can be a Closely Test Pilot.

Do you like underwear? Do you like trying things out? Just let us know.


We’re always looking for brilliant (and nice) people. Get in touch at:

[email protected]

1 OCT 2020

We’ll let some fresh air into the world of female underwear and sportswear. Want to see how it goes?

bye bye, see you soon