THIS IS CLOSELY
Closely
is a new Swedish brand, founded in 2019 by Tove Langseth and Filip Nilsson. We create underwear and sportswear and we’ve set out to raise the bar in both these worlds. No dusty ideas about women, bodies and underwear design. We focus on clothes that feel liberating and sensual and we work hard to minimize the impact this effort has on our planet.
We started closely because
We started
closely because
no one else in the bra-world had a serious focus on function and comfort. Not in a cool and innovative way. You take it for granted when it comes to running shoes. Why not when it comes to underwear? How many hours a week do you run? How many hours per week do you wear a bra? Someone needed to fill that gap.
We started closely because
We started
closely because
something is seriously wrong when the average European woman owns fourteen bras and uses only three, simply because the others aren’t comfy. Clothes that stay in a drawer is pure waste.
We started closely because
We started
closely because
it takes time to develop the world's best bras. It takes time to calculate the carbon footprint for every single garment. It takes time to interview Test Pilots and improve great products into perfection over the years. None of these things are possible within today’s fast fashion system where new collections come and go every other week. Slow fashion is the future.
We started closely because
We started
closely because
a normal spread of body shapes in fashion shouldn’t be a politically correct statement. Not even a statement. Just normal. Same thing with older women in underwear. Why is that a taboo? What’s the drama?
We started closely because
We started
closely because
it’s a great idea to buy a bra online. No embarassing fitting room. No stress. But you need expertise, just like in any other store. We invented a unique Sizefinder where a smart algoritm guides you to the right size. (We have 44 different sizes.) We have amazing customer support and we think we have the world’s most comfortable bras to choose from. If you still need to change we have free returns. And once you’ve found your Closely favourite, your next purchase is a three minute deal.
Join our growing Test Pilot team and help us develop the world’s best underwear. Or just get in touch and share a smart idea or a thought. Or buy the best bra or the comfiest leggings you’ve ever owned and tell everybody about it. Or work at Closely in the future. We want you around!