Privacy Policy

Updated: 2023-08-22

Issued by Closely AB, VAT number (Sweden) SE559208535001, Box 233, 401 23 Gothenburg, Sweden.


Closely protects your personal privacy and we want you to feel safe when you leave your information to us. For us, it is important to be open about how we process your personal data and provide you with information in a way that makes you understand how we will process your personal data.

In this privacy policy, which applies to all Closely customers in Sweden, we give you information about how we handle your personal data in connection with your visiting our websites, registering as a Test Pilot, placing an order or in other contacts with us.

Closely works continuously with privacy issues and we may therefore update this policy. To see the latest update to this policy, see the top of this page. You are always welcome to contact us if you have questions or comments.


CLOSELY AB is the personal data controller for the personal data collected and processed by Closely. If you provide information to one of our partners (e.g. by clicking on a link to one of our partners that is published on our websites), our partner is responsible for your personal data. 

Closely AB Box 233, 401 23 Gothenburg, Sweden.

Organization number:


We collect your personal data when, for example, you place an order, contact customer service, create an account or become a Test Pilot. Examples of personal data are full name, address, e-mail address, telephone number, social security number, payment details, purchase, order and usage history and other case-related information (e.g. information you provide when contacting our customer service).


  • To be able to handle ordering and administration of your purchase.

  • To be able to administer your Test Pilot or Customer account for safe and correct handling of personal data linked to your membership.

  • To be able to handle customer service matters.

  • To be able to send marketing via email or social media.

  • To be able to carry out your participation in competitions and events.

  • To be able to make updates and improvements to services and products as well as the technical functionality of our data systems.

  • Improvement of our customer meeting places: For logged-in customers, we collect data about your use of our various channels to better understand how our customers use and move between the web and store channels.


When you buy a product from us on Closely or when you are a registered Test Pilot, we will use your purchase and order history as well as user history (e.g. how you click or search on our website) to gain an insight into and be able to understand which products or services you are interested in and if there are other similar products we also think you would like.

Based on this information, we at Closely will be able to provide you with information about news in our range. We will also be able to send you special benefits based on your/the company's interests and preferences and other similar mailings. This information is necessary so that we can give you as a Test Pilot additional offers in addition to what we offer to other customers.

If you do not want us to use your customer history to send you offers and other member benefits, you always have the right to unsubscribe from such mailings. If you do not want us to use your customer history at all (e.g. when we develop and improve our products or improve technical functionality), you always have the right to cancel your Test Pilot or Customer account.


Closely only shares your personal data when this is a legal requirement or otherwise when it is permitted by law. In some cases, we may use a personal data assistant to help us with our marketing or to handle contracts and orders. A personal data processor is a company that processes the information on our behalf and according to our instructions. We have personal data assistants who help us with:

1) Transportation (logistics companies and freight forwarders)
2) Payment solutions (card processing companies, banks and other payment service providers)
3) Marketing
4) IT services
5) Customer Service

In such cases, we have entered into an agreement for the personal data processor which ensures that there are security measures in place to protect your data. When we share your information, it will be used for the same purpose for which we originally collected it.

Closely minimizes the transfer of personal data to a country outside the EU/EEA and in cases where this occurs, such as in the case of systemic support and maintenance, this takes place according to particularly high requirements and agreements.

We do not share personal information with a third party without your consent. Regardless of the country in which your personal data is processed, we take all reasonable legal, technical and organizational measures to ensure that the level of protection is the same as within the EU/EEA. In cases where personal data is processed outside the EU/EEA, the level of protection is guaranteed either through a decision from the European Commission that the country in question ensures an adequate level of protection or through the use of so-called appropriate protection measures.

To be able to manage customer service cases personal data may be shared with Lindex AB. The personal data is processed in order to communicate, enable identification, investigate complaints and support cases (including technical support) or handling returns, complaints and warranty issues. Correspondence in customer service cases is saved for 3 years. 

Legal basis: Legitimate interest. The processing is necessary to satisfy your and our interest in being able to manage customer service cases. 

For further information, please visit Lindex Privacy Policy:

Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Meta remarketing service is provided by Meta Platform Inc. (Facebook Inc.).

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Meta's interest-based ads, follow these instructions from Meta (Facebook):

Meta adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:

Pinterest remarketing service is provided by Pinterest Inc.

You can opt-out from Pinterest's interest-based ads by enabling the "Do Not Track" functionality of your web browser or by following Pinterest instructions:

You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page:

TikTok remarketing service is provided by TikTok.

You can opt-out from TikTok's interest-based ads by following TikTok instructions:

You can learn more about the privacy practices and policies of TikTok by visiting their Privacy Policy page:


Closely obtains consent from you before we make any registration of your personal data. The information collected from you with your consent, Closely saves as long as the information is relevant but deletes historical information continuously, 5 years from the time the information was collected. The correspondence in customer service cases is saved for 3 years. You can always withdraw your consent and the information will then be deleted as soon as possible and within 6 months at the latest.


If you want to gain insight into your personal data processing, you have the right to request access to your data via a register extract. If we receive a request from you, we may request additional information to ensure that we provide the information to the correct person. A request for a register extract must be in writing signed by you. You also always have the right to request that your personal data be corrected.

You can request deletion of your data to the extent that complies with the applicable law and according to agreements entered into with you, and we will of course always do our best to accommodate your request for deletion. You also have the right to object to our processing (e.g. if any of the data collected is incorrect).

Your personal data may not be processed for direct marketing or profiling if you object to such processing. You also have the right to withdraw your consent at any time and refuse various types of marketing.


If you believe that we have handled your personal data incorrectly, contact us. The European Commission offers online dispute resolution (OS platform). Anyone who believes that personal data has been mishandled can lodge a complaint with the data protection authority.
You can find more information at


If you have questions about how we use your personal data, you are welcome to contact our customer service via our contact form or send an email to

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