Cookie Policy

Updated: 2022-10-02

Information on how Closely uses Cookies. Issued by Closely AB, organization number 559208-5350, Box 233, 401 23 Gothenburg, Sweden.


A cookie is a small file that asks for permission to be placed on your computer's hard drive. Once you have accepted this, the cookie file is added when you visit a particular website. Cookies enable web applications to respond to you personally. The Web Application can tailor its activities to your needs and your likes and dislikes by collecting and remembering information about your preferences. There are different types of cookies:

Session cookies
These are temporarily saved on your computer when you visit our website and are deleted as soon as you close your browser.

Permanent cookies
These remain on your computer until you delete them.

First-party cookies
These cookies are placed on your computer by Closely when you browse our website.

Third-party cookies
These cookies are used to collect information for advertising and tailored content as well as for web statistics and come from Closely's partners in connection with your browsing on Closely's website (they are third-party cookies that make you, for example, see ads on products that you have previously clicked on or searched for). These third-party cookies provide an image of the user's surfing habits and it is possible to block this particular type of cookie in your browser by making an individual setting on your computer if you do not want third-party cookies to be accepted.


We use cookies that register the traffic on our website, to see which pages are used. It helps us analyze data about the traffic on our website and improve the website to suit the needs of customers. We only use this information for statistical analysis and then this data is removed from the system.

Overall, such cookies help us offer you a better website by allowing us to monitor which pages you find useful and which you don't. A cookie does not in any way give us access to your computer or any information about you, apart from the data you choose to share with us. You can choose to accept or reject cookies. Most browsers automatically accept cookies, but it is usually possible to change the browser settings so that it rejects cookies if you prefer. This may prevent you from using the website fully. Below you can see the type of cookies we have and how we use the information collected:

Necessary cookies
Contains information that we must have in order for you to access certain services. An example is that we must remember which products you have put in your shopping cart or how far you have come in your order. Necessary cookies are also used so that we can offer you the live chat function and our payment solution.

Performance cookies 
Used to ensure that the pages you use will load faster. Contains general information about how you use our services. The information allows us to adapt our website to your needs so that we can make your use as simple as possible or to be able to analyze our visitor flows. After all, we have to make sure that we always have enough capacity to receive all the visitors who surf to our website when we make product releases or to know how best to staff our customer service.

Website customization 
Used for us to remember the choices you made when you previously used our services. You should e.g. not every time you visit us having to choose which country you are in, which language our website should be displayed in or having to repeatedly enter username and password for each page you visit when you have already logged in. We also want to make it easier for you to remember which products you are interested in by saving your shopping cart, your shopping list or your last selected store.

Marketing and social media 
Collects information about your activities and interest shown on Closely's website, in short what you clicked on so that we can give you relevant offers in other channels (for example, which of our products you see in banners on other pages).


Closely uses marketing cookies. These are used to give you the best experience – both when you visit us and when you leave our website. We use the information in these cookies to: 

- Give you content you seem interested in right away. We see which parts of our website you visited and where you clicked and draw conclusions about what you want to see more of. That information is used to determine which marketing might be most interesting for you. Therefore, you may find that the specific product you clicked on also appears on other pages, in banners from Closely. 

- We also collaborate with other companies that help us with our marketing, so-called retargeting that more or less constitutes our digital storefronts (for example through banner advertising). This means that these companies can place cookies (see above) so that we can give you the inspiration you want in other channels as well. Based on how you moved on our website, you simply see marketing aimed at you where we have purchased advertising.

Our marketing partners 
Below you will find third party marketing companies that Closely uses through the digital storefronts. Read more about how they work with advertising: 

Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Meta remarketing service is provided by Meta Platform Inc. (Facebook Inc.).

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Meta's interest-based ads, follow these instructions from Meta (Facebook):

Meta adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook's Data Policy:

Pinterest remarketing service is provided by Pinterest Inc.

You can opt-out from Pinterest's interest-based ads by enabling the "Do Not Track" functionality of your web browser or by following Pinterest instructions:

You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page:

TikTok remarketing service is provided by TikTok.

You can opt-out from TikTok's interest-based ads by following TikTok instructions:

You can learn more about the privacy practices and policies of TikTok by visiting their Privacy Policy page:


Cookies, web beacons and pixel tags are various technologies that we use so that you can easily find what you are looking for, avoid filling in information that you have already filled in on a previous occasion or so that you can take part in offers and receive information about news that may be of interest to you. Our goal is to improve your Closely experience. 

Unlike the text files in a cookie, web beacons (or pixel tags as they are also called) are of a more graphic nature. You can think of a web beacon as a transparent image that is superimposed on another image (eg an email) and that registers where on the image you click. Our web beacon thus enables us to know which information you find interesting and want to read more about.


We will never sell your personal data to any third party. However, we may share your personal data with companies who are experts in their field and who help us run the website, run our business or provide services to you.

All of our service providers are specifically selected by us for their ability to provide the specific services needed, including the ability to manage your personal data. All suppliers provide sufficient guarantees to apply the technical and organizational measures required to meet the requirements of the GDPR and our own requirements. We share your personal data in the following cases: to all members of our group, which means our subsidiaries, our ultimate parent company and its subsidiaries, and if we are required to disclose or share your personal data to comply with any legal obligations, or to protect the rights, property or safety of Closely, our customers or others.

This includes exchanging information with other companies and organizations for the purpose of protecting us against fraud and reducing credit risk, to customers if we process the data on their behalf, to companies to enforce a contract we enter into with you or them and to help us to provide our services in a satisfactory manner, e.g. payment providers, delivery companies or our warehouse. To other professional service providers such as web hosts, advertising/marketing agencies and analytics companies or search engine providers who help us operate, improve and optimize the website or help us store your data. With your express consent.


You can always change your browser settings or device settings for the use and scope of cookies. Click into the settings of your browser or device to learn more about how to change your cookie settings. In your settings, you can block all cookies. Please remember that necessary cookies are needed if you are to still be able to use our website and services. 

Read more about cookies:
You can read more about cookies on the website of the Swedish supervisory authority, the Swedish Post and Telecommunications Authority
If you have questions about how we at Closely use cookies, contact our customer support.


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